| Rank | Name | Stars needed | # of customers on lot* |
| 10 | Visionary Vending Venture | 125 | 10 |
| 9 | Outstanding outlet | 100 | 9 |
| 8 | Esteemed Establishment | 75 | 8 |
| 7 | Unique Boutique | 60 | 7 |
| 6 | Empowered Emporium | 45 | 7 |
| 5 | Proficient Purveyor | 30 | 6 |
| 4 | Burgeoning Bazaar | 20 | 5 |
| 3 | Fledgling Firm | 12 | 4 |
| 2 | Budding Brokerage | 7 | 4 |
| 1 | Tenderfoot Trader | 3 | 3 |
| 0 | Middling Merchant | 0 | 3 |
| -1 | Mediocre Market | -5 | 2 |
| -2 | Shoddy Shop | -12 | 2 |
| -3 | Paltry Peddler | -20 | 2 |
| -4 | Derelict Discounter | -30 | 2 |
| -5 | Bankrupt Bargain Basement | -50 | 2 |
*Note, # of customers is also determined by your computer speed, like the amount of Sims you can invite to parties.
The reporter
| The reporter | |
| Good review | Bad review |
| Traffic to the lot increases for 3 days as if the business were ranked 3 levels higher | Traffic to the lot decreases for 3 days as if the business were ranked 2 levels lower |
| New customers arrive faster after other customers leave | New customers arrive more slowly after other customers leave |
| Buy bar head start rises by 15 points | Buy bar head start is lowered by 15 points |
If you receive a Best of the Best award, place it where a lot of customers walk past as this will give you a +15 buy boost
